It would be helpful to approach these tasks, to gain greater SEO (Search Engine Optimization), in this order:
- Archive Outdated Posts
- Organize your categories and tags
- Refresh the look of your blog with a new theme or quality images
1. Archive Outdated Posts
Archiving older posts first is a good idea, because you will have less to organize in step two. I used an archive WP plug-in, Archived Post Status to help with this task. I kept what might be considered ‘evergreen content‘, for example my book reviews, but archived most posts older than the last
twelve two-three years. (1-18-18 Update: I back tracked and kept 2016 as well as 2017 posts and archived most 2015, 2014, and 2013 posts.)
After working on step two, I went back and unarchived (placing it back into the published status) a few posts, such as ‘Simple Recipes’, because I only have five to date and they probably are ‘evergreen’.
Don’t worry about losing your archived posts, because you will still have access to them in your dashboard. They will just not be available publicly, on-line.
2. Organize your categories and tags
Organizing Categories and Tags can be easy or take some time depending on how well you’ve been keeping up with it. It is a beneficial process and helps search engines ‘know’ what your blog or website is mainly about.
I’ve removed broad categories like, ‘other’ and ‘uncategorized’ and created sub-categories. No single category or sub-category has less than four posts. I believe this will help with SEO.
Working on organizing categories and tags forces you to examine your blog’s focus. I believe having a focused blog is better for SEO. I currently have five categories. Most have some sub-categories. My recommendation is to work on keeping the number of categories you have low.
On the other hand, a category may become too large and breaking it down into sub-categories might be wise.
Here is a snapshot of where things stand with Posting For Now at the time of this writing.
Spotlights is my newest category, which is somewhat of a catchall at the moment, but I have split out Gift Ideas. (I am reviewing books less than I was before and transitioning away from a solely book blog focus.)
Tags are really another form of categories. For example I have tags for my book reviews specifying one or more genres. It’s nice to have the post tagged, so readers can click on the genre tag to find books with similar characteristics.
Organizing can be confusing. At some point, with enough posts, your tag may need to become a category or sub-category. For example, under the broad category Memes, I now have sub-categories, Fitness, and Simple Recipes.
At some point I may switch some of my categories. (i.e. 3 Stars, 4 Stars ….) to tags or eliminate them altogether..
Ultimately, it is a personal design choice of how to categorize and tag your posts. The key is staying on top of it so it doesn’t become unmanageable.
It is good to periodically review your tags and categories and the number of posts under each. It will be an individual decision on how to categorize and tag posts based on the direction you would like your blog or website to go in. The number of posts in each tag or category will give you a good idea of how to proceed.
3. Refresh the look of your blog with a new theme or quality images
It is no secret that I refresh my blog theme often and probably too much. I’ve heard that it takes new visitors a couple of years to become familiar with your blog or website.
I am an affiliate of StudioPress and purchased their unlimited StudioPress Themes package a long time ago. I try out many of their new themes when they become available. If you own a WordPress.org site, I recommend checking out their themes. However, no matter what type of blog or website you have, there are a multitude of free themes available and designers for hire. If you haven’t updated in more than several years, I suggest you shop around.
At minimum, start adding fresh quality images to your site. I think original images are best. However, there are a number of sites that offer royalty free images, for example, Unsplash, Pixabay and Minimography.
Having good quality images for the web takes time and effort. I have an older version of Photoshop that I use to format photos for the web. It is important that they are small in byte size, load quickly and have good resolution. I also use the free version of Canva. When you load images, try to include the image description and source information. All of this, I believe helps with SEO.
Enhancing your blog/website is a continual process. It’s good to stop and take a look at increasing your SEO once in awhile.
Visit Posting For Now to view my latest theme.
What steps do you take to keep your blog fresh?